Rare magic happens when really good people work together. They exceed their boldest visions.
That’s the mission of Really Good Partners.
We love this promise. And we live it.
Really Good Partners is a really good boutique marketing, brand and business development consultancy. We help our clients clarify who they are, what they stand for, and how to grow in ways that are distinctive and lasting.
Our work is direction-setting, revenue-generating, momentum-shifting and culture-defining—designed to deliver real results and exceptional outcomes.
What We Do.
Brand Strategy + Evolution
Standing out is everything. We help our clients refine their brand’s why, unique edge and core purpose. We translate it into actionable strategies that build brand trust and loyalty—the emotional connections that define every enduring brand.
Business Development + Partnerships
We create ideas that spark real growth. From identifying high potential markets to building brand-aligned partnerships, we shape the right opportunities, craft the pitches and close the deals. We construct the ideal business frameworks with precision and passion—for lasting growth and long-term value.
Thought Leadership + Cultural Alignment
People follow people. We help leaders articulate who they are and what they stand for —with integrity and resonance. We create positioning that aligns internal culture with external strategy. By fusing evocative narratives with actionable platforms, we help build reputations that endure
Go-to-Market Strategy
With strategic clarity, hardworking tactics, and stellar creative, we design go-to-market plans that ignite action, deep engagement, and build lasting brand loyalty. Our multi-layered, results-driven blueprints empower brands to thrive in competitive landscapes and connect meaningfully with consumers.
Who We Are.
We are Harriet Seitler and Peggy Panosh, founders of Really Good Partners. Our roots run deep in media, entertainment, tech and wellness—with decades as senior executives for Harpo Inc where we built Oprah’s brand and businesses into a global gold standard of trust, purpose and excellence. We brought strategy, creativity and pragmatism together - to create unparalleled success.
Harriet Seitler
Harriet is a C Suite Executive; Investor, Advisor, and Board Member with high-impact success in media, technology, start-ups, brand creativity, and strategic business growth. She is the acting CEO of SignUP Media, a start-up bringing sign language to the Deaf community worldwide. She is also managing director at Bistro Partners, an early-stage investing boutique.
She was CMO/EVP for Oprah Winfrey, where she wrote the iconic “Live Your Best Life” tagline. She ran marketing for ESPN, MTV, and Learneo, an ed-tech unicorn.
Harriet serves as advisor/board member to Whalar, a creator economy leader, and GSV Ventures, a leader and investor in the education and workplace innovation space.
Peggy Panosh
Peggy is a global brand strategist and business development expert with a career spanning executive leadership roles with Oprah Winfrey’s Harpo Studios, CBS Corp/Viacom, Westwood One and Healthy Minds Innovations-at the University of Wisconsin. As a consultant, her client roster included: Advertising Week Worldwide, Spark Foundry/Publicis Groupe and WW. She has also served on boards for Art Works Projects, Healthy Minds and AW Worldwide.
Her creative talents uniquely come to life in visual storytelling, with her art featured on CBS Sunday Morning and by Rosewood Hotels + Resorts and Live Nation Women. Her first book, Billions of Besties: A Celebration of Fascinating and Simply Exceptional Friendships was published by Tiller Press/Simon + Schuster.
Our Really Good Partners.
Our most breakthrough, memorable work has been with really good people and brands who are as committed to collaboration, invention and excellence as we are. Together, we've created really good outcomes.
We'd love to partner with you.
