Rare magic happens when really good people work together. They exceed their boldest visions.

That’s the mission of
Really Good Partners.

We love this promise. And we live it.

What We Do

Really Good Partners is a strategic + creative business consultancy. Our work is direction-setting, revenue-generating, momentum-shifting + culture-defining–designed to deliver measurable impact where it matters most.

Clients reach out to us when:

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How We Create Value

Define What’s Next

Crystallize the opportunity, set the direction + create the path forward.

Vision + business strategy
Positioning + brand development
Audience definition + competitive advantage
Business roadmap

Build the Opportunity

Turn strong ideas into something real + viable.

New businesses + ventures
IP-Platforms, products + experiences
Revenue development
Blueprint from concept to execution

Go-to-Market Strategy

Turn strategy into momentum in the real world.

Launch tactics + market activation
Messaging + storytelling that resonates
Thought leadership + cultural relevance
Audience engagement + experiences that build affinity

Drive Growth

Open new doors to partners, audiences + revenue.

Partnership + sponsorship models
New business + market opportunities
Concept + pitch development
Deal structure + support

Why Us

We’ve been CEOs, CMOs, operators, builders, creators, entrepreneurs + board members. We’ve been responsible for the decision, the team, the budget + the result.

We bring decades of C-suite experience + an uncommon combination of business judgment, creativity, commercial instinct + the ability to execute.

We know how to make choices, connect the dots, get people behind an idea + turn strategy into action.

Ways Clients Engage Us

Ongoing
Advisory

Experienced perspective + trusted leadership as the business, brand or opportunity evolves.

Strategic Engagements - Fractional Leadership

Focused ownership of a consequential business challenge, new venture, launch or priority.

Growth + Partnerships

Hands-on business development designed to build relationships, partnerships + revenue.

Who We Are

Our roots run deep in media, entertainment, tech and wellness—with decades as senior executives for Harpo Inc where we built Oprah’s brand and businesses into a global gold standard of trust, purpose and excellence. We brought strategy, creativity and pragmatism together - to create unparalleled success.

Harriet Seitler

Harriet is Co-Founder of Really Good Partners. She’s a C-Suite Executive; Advisor, and Board Member with high-impact success in media, technology, start-ups, brand creativity, and strategic business growth. She is the acting CEO of SignUP Media, a start-up bringing sign language to the Deaf community worldwide.

She was CMO/EVP for Oprah Winfrey, where she wrote the iconic “Live Your Best Life” tagline. She ran marketing for ESPN, MTV, and Learneo, an ed-tech unicorn.

Harriet serves as advisor/board member to Whalar, a creator economy leader, and GSV Ventures, a leader and investor in the education and workplace innovation space.

Peggy Panosh

Peggy is Co-Founder of Really Good Partners. She’s a global brand strategist + business development expert with a career spanning executive leadership roles with Oprah Winfrey’s Harpo Studios, CBS Corp/Viacom, Westwood One + Healthy Minds Innovations-at the University of Wisconsin. As a consultant, her client roster included: Advertising Week Worldwide, Spark Foundry/Publicis Groupe and WW. She has also served on boards for Art Works Projects, Healthy Minds and AW Worldwide.

Her creative talents uniquely come to life in visual storytelling, with her art featured on CBS Sunday Morning + by Rosewood Hotels + Resorts, Soho House + Live Nation Women. Her first book, Billions of Besties: A Celebration of Fascinating and Simply Exceptional Friendships was published by Tiller Press/Simon + Schuster.

Our Really Good Partners

Our most breakthrough, memorable work has been with really good people and brands who are as committed to collaboration, invention and excellence as we are. Together, we've created really good outcomes.

We'd love to partner with you.